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The 1 Thing Every Great Leader Does, Each and Every Day

The 1 Thing Every Great Leader Does, Each and Every Day

Are you looking for how to become a great leader?, then read this.

Because when you do this one thing, everything else follows.

Granted, every CEO is ultimately measured by his or her ability to increase compass earnings, profits, and stock values. Everything else — crafting bold visions, building a vibrant corporate culture, striving to make a difference in the community, etc. — is, depending on your point of view, either a driver of those earnings or, more likely, something that can be given attention once financial metrics trend consistently upwards.

It’s hard to be seen as a great CEO if you don’t produce earnings, profits, and a rising stock price.

The same is ultimately true for a small business owner. Startup founders are ultimately measured by their ability to generate profits, because without profits, there is no business. Everything else — doing what you love, giving back to the community, etc. — follows from that.

And the same is true for a boss at any level; ultimately you’re measured by your ability to hit your performance and financial targets. You can have all the soft skills you want, but if you don’t get things done…you won’t have a job.

But how does every great leader accomplish those goals? What is one thing every great leader does?

What great leaders do is make every person around them better.

Why? Because no one does anything worthwhile alone, especially great leaders. Leaders are only great when they build great teams — which means making every person on those teams better.

How? For some employees, that means a little more training. For others, it means more encouragement. For others, it means holding them to higher standards. For others, it means providing opportunities to gain skills and experience.

Every person is different. That means every person’s needs are different.

It’s your job to figure out what those needs are, and then deliver.

Take a close look at the people around you. Are they more skilled than when they joined your company or team? More proactive? Better communicators? Better team players? Better leaders?

Better performers?

If not, you aren’t doing your job.

Great leaders develop every employee. Great leaders make every person around them better.

Because when they do…everything else follows.

This is the reason I do this …..

… I have a great love for this continent and I believe Africa will arise and shine. I base a lot of my music,, entrepreneurship and business, so I thought to myself on how I can combine these together for the benefit of my African brothers and sisters who constantly envision better days for this great continent, then I decided to add content creation and curation to my music.I dish out latest and next trending content on Entrepreneurship, Technology,, Content Marketing etc.

I am Dayss Adedayo Olasunkanmi a.k.a Mrodundaysslee . Mrodundaysslee is a music merchandising brand that speaks about Celebration, living good life and making good choices.It’s an inspiration and classical brand that address the need for a well refined and vibrant youth culture that needs to shape the destiny and future of Africa.

I have a new musical project I titled “Mrodun-The Designer State of Soul” , It’s an EP of 5 good songs. The Mrodun EP was made to inspire and bless you, you can support me to make more good music and also continue with content creation by paying what you want for the Mrodun EP on Shoplife Africa or get it on Music streaming Retail Sites Worldwide. You can also order for Mrodundaysslee music merchandise and have the  look of  that real celeb you are.

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Google wants to run your city. That’s not a world we should live in

Google wants to run your city. That’s not a world we should live in

A new initiative will see Alphabet – the parent company of Google – take charge of redeveloping a waterfront district in Toronto. Here’s why that’s troubling

Alphabet, the parent company of Google, does not suffer from a lack of ambition. Its subsidiaries are tackling topics ranging from autonomous vehicles to smart homesartificial intelligence to biotech life extension. So perhaps it shouldn’t be a surprise that Alphabet has decided it will plan, build, and run a city, too – well, part of a city. It’s a bit more surprising that a major city is happily handing Alphabet a neighborhood of prime real estate to call their own.

The project announced last week is a partnership between Sidewalk Labs, an Alphabet subsidiary focused on urban technology, and Toronto. Sidewalk Labs will be in charge of redeveloping a waterfront district called Quayside.

According to reports, this initiative will “include at least 3.3m square feet of residential, office and commercial space, including a new headquarters for Google Canada, in a district that would be a test bed for the combination of technology and urbanism”.

With this district, Alphabet will have its own “urban living laboratory” where it can experiment with new smart systems and planning techniques. It can study how these systems and techniques work in the real world and how people are affected.

Urban labs like this are on trend right now. There are examples around the worldof cities, often in partnership with companies, developing or deeming a district a test-bed for technologies like self-driving cars. Indeed, this is not even Sidewalk Lab’s first project. It is also involved in the redevelopment of Hudson Yards in New York City.

But if the Toronto development goes as planned, it will be one of the largest examples of a smart city project in North America. That is: a place built around data-driven, (semi-)automated, networked technologies.

There is much at stake with this initiative – and not just for Toronto and Alphabet, but for cities globally. With a high-profile project like this one, the kind of deals and terms set here could become a template for similar projects in other cities.

Mayors and tech executives exalt urban labs as sites of disruptive innovation and economic growth. However, this model of creating our urban future is also an insidious way of handing more control – over people, places, policies – to profit-driven, power-hungry corporations.

As the Globe and Mail reports, Eric Schmidt said at the announcement: “The genesis of the thinking for Sidewalk Labs came from Google’s founders getting excited thinking of ‘all the things you could do if someone would just give us a city and put us in charge’.” Ambition alone is not a sin, yet desires like these should evoke suspicion, not celebration.

In an era of intense competition between cities for resources, many cities are focused on achieving constant growth, large returns, and public-private partnerships. This has translated into city leaders expending much energy courting the tech sector – that locus of investment and innovation.

They coax tech companies by offering benefits like looser regulation and lower taxes. They create “innovation ecosystems” made up of things like hackathons, incubators, and co-working spaces meant to attract programmers and venture capitalists. Digital districts, like the one being developed by Sidewalk Labs, are the next-level version of these lures.

Why settle for tax breaks or coding camps when you can lay claim to an entire neighborhood? The city itself is turned into just another platform on which Silicon Valley can build and test new technologies – while also extracting more value and expanding its influence.

It is easy for city leaders to step aside and allow technocrats and corporations to take control, as if they are alchemists who can turn social problems and economic stagnation into progress and growth.

But cities are not machines that can be optimized, nor are they labs for running experiments. Cities are not platforms with users, nor are they businesses with shareholders. Cities are real places with real people who have a right not to live with whatever “smart solutions” an engineer or executive decides to unleash.

These partnerships cannot be a way for city governments to abdicate responsibility and accountability to citizens by handing over (parts of) the city to corporations. Nobody elected Alphabet or Uber or any other company with its sights set on privatizing city governance.

When Sidewalk Labs was chosen to develop Quayside, Schmidt said his reaction was: “Now, it’s our turn.” While this was a joyous exclamation for him, it’s an ominous remark for the rest of us.

There’s no doubt that urban labs can help in the design of powerful, useful technologies. But building the smart urban future cannot also mean paving the way for tech billionaires to fulfill their dreams of ruling over cities. If it does, that’s not a future we should want to live in.

 

This is the reason I do this …..

… I have a great love for this continent and I believe Africa will arise and shine. I base a lot of my music,, entrepreneurship and business, so I thought to myself on how I can combine these together for the benefit of my African brothers and sisters who constantly envision better days for this great continent, then I decided to add content creation and curation to my music.I dish out latest and next trending content on Entrepreneurship, Technology,, Content Marketing etc.

I am Dayss Adedayo Olasunkanmi a.k.a Mrodundaysslee . Mrodundaysslee is a music merchandising brand that speaks about Celebration, living good life and making good choices.It’s an inspiration and classical brand that address the need for a well refined and vibrant youth culture that needs to shape the destiny and future of Africa.

I have a new musical project I titled “Mrodun-The Designer State of Soul” , It’s an EP of 5 good songs. The Mrodun EP was made to inspire and bless you, you can support me to make more good music and also continue with content creation by paying what you want for the Mrodun EP on Shoplife Africa or get it on Music streaming Retail Sites Worldwide. You can also order for Mrodundaysslee music merchandise and have the  look of  that real celeb you are.

 

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What is a Brand? Meaning of Brand and Brand Concepts.

What is a Brand? Meaning of Brand and Brand Concepts.

Do You Need A Branding Agency that can come out with a  Strategy that can make uplift you brand

Shoplife Digital is the number  Branding Agency in Lagos that you can count on. Let’s begin by knowing something about brand itself . What is a Brand?

Brand is a product, service, person, company, or a concept which has characteristics to be differentiated from others in the market. Brand is what makes the product identifiable and differentiable.

Branding isn’t new. We’ve been branding people since the start. They had a face (identity), were given names, people around them had an image of them in their minds, etc. Branding of products started a bit later though.

It all started with brand names, other characteristics were put to use eventually. E.g. Coca Cola had to include different brand characteristics like – a different bottle shape, the color (red and white), and the experience (happiness, joy), to make its own identity.

Earlier, brand was regarded as a valuable asset. It was considered different from the product. But over time, brand is now the product itself. Brand is the combination of properties within and outside a product which gives an identity to the generic product. A brand cannot be separated from the product.

Imagine if Surf Excel starts producing soft drinks. Will you buy it?

Customers buy a brand. The tangible product is not the sole reason anymore. It’s now an important part of the brand.

Will you buy Coca Cola, without any label, in a Sprite’s bottle?

The market is full of similar products. To make a product stand out, one needs to assign to it some identification properties. Such identification properties include certain associations like name, logo, color, and many other attributes. These branding attributes give the product a certain personality, certain voice, etc, position the product at some distinctive place in the consumers’ mind, and give them an experience whenever they have a contact with the brand.

Branding and its Concepts

Brand, just like living beings, have certain traits

Brand Association

The intangible product features like the logo, color scheme, ambassadors, owners, etc. which are associated with the product. They help in positioning of the product.

Brand Name

The part of the brand which gives it a spoken identity. Just like a person’s name.

Brand Attributes

The characteristics of a brand. The core values of the brand. To be a strong brand the brand should have some characteristics (attributes) like relevancy, consistency, appeal, sustainable, credibility, etc.

Brand Identity

How an organisation feels of its brand. It’s basically an image of the brand from the company’s point of view. That is, how it wants the customer to perceive its brand.

Brand Image

The image of the brand in the customers’ mind. How they perceive the brand.

Brand Personality

Just like humans, brands have a way they speak and behave. Brand personality is basically the human personality traits of the brand. E.g. honest, caring, luxurious, etc.

Brand Voice

The way a brand speaks to its customers. It is that unique and constant feature included in every brand decision which makes your customer recognise it and differentiate it from others. (E.g. Sprite, in India, has a unique brand voice of being straightforward in everything) Brand voice give rise to the personality.

Brand Positioning

Where does the brand stand among the competition? Positioning is the distinctive / unique position of the brand in the market/consumers’ mind.

Brand Experience

How customers/consumers experience the brands when they search for, shop for, or consume the brand. It include the sensations, feelings, responses evoked by a brand whenever the consumer interacts with it.

Brand Awareness

It is the extent to which consumers are acquainted with the particular brand.

Brand Recall

Brand Recall is the ability of consumers to recognize the brand when the product category is mentioned. (E.g. coca cola is recalled when soft drinks is mentioned)

Brand Recognition

Brand Recognition is the ability of consumers to recognize the brand when asked questions about that brand or when shown products of that brand. (E.g. a product is shown to you and you’re asked if you’ve seen this before or not or do you remember its name or not)

Brand Value

As the phrase states – Brand value is the value of the ‘Brand’ over and above the tangible product. That is, how much extra will a customer pay (in monetary terms) if he gets the product of a specified brand.

Brand Equity

The impact of a brand on the purchasing decision of a customer. Brand equity is a set of brand assets and liabilities linked to a brand, which add to or subtract from the value provided by a product or service. It is how the business is affected because of perceptions, attitudes, and preference of the customers towards the brand. Brand equity is difficult to estimate.

Brand Management

The process of maintaining and management of a brand.

Brand Culture

A theory where brand operates as a culture. It has its own set of values, its guidelines, do’s and don’ts, etc.

Brand Promise

The benefits and experience which a business promises to associate with a brand.

Brand Message

Message used to express the brand promise.

Brand Ambassador

A person/group of persons hired by organisation to represent a brand.

Customer touch points

A touch-point is where the brand and the customer interacts.

You can check out my new EP Mr Odun-The Designer State of Soul on Shoplife Africa

This is the reason I do this …..

… I have a great love for this continent and I believe Africa will arise and shine. I base a lot of my music,, entrepreneurship and business, so I thought to myself on how I can combine these together for the benefit of my African brothers and sisters who constantly envision better days for this great continent, then I decided to add content creation and curation to my music.I dish out latest and next trending content on Entrepreneurship, Technology,, Content Marketing etc.

I am Dayss Adedayo Olasunkanmi a.k.a Mrodundaysslee . Mrodundaysslee is a music merchandising brand that speaks about Celebration, living good life and making good choices.It’s an inspiration and classical brand that address the need for a well refined and vibrant youth culture that needs to shape the destiny and future of Africa.

I have a new musical project I titled “Mrodun-The Designer State of Soul” , It’s an EP of 5 good songs. The Mrodun EP was made to inspire and bless you, you can support me to make more good music and also continue with content creation by paying what you want for the Mrodun EP on Shoplife Africa or get it on Music streaming Retail Sites Worldwide. You can also order for Mrodundaysslee music merchandise and have the  look of  that real celeb you are.

Save